I'm writing what I wish I'd been told. You're welcome to read along.

Why Not You is a personal venture of giving back all of the wisdom I have accumulated from esoteric traditions to financial drivel. I've spent a decade of my life through management consulting, investment banking, private equity, and startups — crushing 3 a.m. PowerPoint comments, closing multiple >$100MM deals, and re-evaluating my life choices at a bar on a beach in Thailand.

Where did the name "Why Not You" come from?

Growing up playing basketball, one of our coaches always challenged us when we made 4 in a row during shooting drills by adding pressure. Shouting "4 for 4! Why Not?" and responding "That's Why" after the 5th shot, whether you made it or not. Changing his tone depending on if you made the last shot. No matter what, you were taking the risk on the shot. As I have aged, this quote grew into a personal philosphy. Every time I experienced doubt, I reminded myself "Why Not Me". Inevitably pushing myself to take more risks. In a way to give back to you, this evolved into "Why Not You".

I'm a quantitative researcher by self-teaching and a long-form reader by temperament, and the writing here sits at the intersection of those two halves — careful arguments about markets, mind, meaning, and the math underneath all three.

Why these topics together? Because the questions that interest me most don't sit cleanly inside one discipline. How do you make decisions under uncertainty? What's the relationship between attention and outcome? When does a model help and when does it hide? Quant finance, neuroscience, contemplative practice, and the foundations of physics each have something useful to say.

I publish about one essay every couple of weeks. There's a newsletter if you want them in your inbox; otherwise the archive is open and chronological. I read everything that comes to my inbox but answer slowly.